Competition and the Growth of Advertising in the U.S. and Britain, 1800-1914
نویسنده
چکیده
Although the core of the present article is a study of advertising in Britain, it seems worth drawing comparisons with what was happening in the United States in order to put the British experience into perspective. In both countries the pressure of competition influenced the amount and forms of advertising. Before looking at the empirical evidence, therefore, we need to discuss the concept of competition and the part it may have played in the evolution of advertising practices.
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تاریخ انتشار 2003